I may 8e a 8usiness of sometimes questiona8le ethics and or salacious work. 8ut let it 8e known I will never advertise something like a drink as a “functional 8everage”.
O~ BeverageS can be functional, even if the function getting drunk. ~O
Yeah 8ut like. How would you feel reading like, a lemonade and it reads “Functional Lemon 8everage”.
O~ DoeS it function at being a refreShing lemon drink? IS it actually lemonade? Then it'S a functional beverage for itS porpoiSe. I get what you mean though it doeS feel a bit Silly to advertiSe it aS Such in a normal faShion. ~O
It feels directly suspicious. It fails to 8e descriptive, and feels nigh….in confident? Like it had to reassure itself that it is a valid drink. That or directly suspicious. Which is what one wants to avoid in advertising on average.